The Transformative Power of Legacy Societies
Marketing Study Now Available
Donors want to leave a lasting impact that reflects their values, while nonprofit organizations strive for long-term financial stability in a shifting philanthropic landscape.
Legacy societies offer a practical and proven way to align these goals, providing meaningful recognition for donors while strengthening engagement and sustaining future impact.
Crescendo's 2025 marketing study — The Transformative Power of Legacy Societies (PDF) — draws from survey data collected from 340 nonprofit sector respondents nationwide to explore how legacy societies build meaningful connections across generations.
Download our FREE 24-page study by filling out the simple form below:
